About Us

The Yendeer Chronicles:

A Story of Authenticity and ardor

A story of entrepreneurial spirit and cultural resurgence started to take shape in the busy streets of Delhi in 2021. The atmosphere was charged with the hopes and desires of numerous young adults from Kashmir who had left their homes nestled in the snow. A group of energetic companions who shared a deep yearning for the genuine feel and aroma of Kashmir, which seemed to have been lost in the sprawl of cities, strolled among them.


The Story of Yendeer Yendeer began as a story, interwoven with elements of creativity and nostalgia, rather than just a brand. Driven by a shared fatigue stemming from their futile hunt for authentic Kashmiri goods amidst the hubbub of the metropolis, took a journey. They entered the world of e-commerce with little more than an unwavering will and a deep-seated affection for their heritage.


They envisioned a virtual caravanserai where the sounds of the mountains and valleys might be heard within the dwellings of people who were far away from their homeland. A place where, with just a click, the richness of walnut woodcrafts, the tenderness of handcrafted pashminas, and the charm of saffron fields might all travel great distances.


Creating Links


This idea's modest beginnings in 2021 gave rise to a business that would soon carry the heartbeats of innumerable people all across the world. Yendeer was no ordinary project; its mere name spoke the mysteries of Kashmir. It was a bridge, a request to become fully immersed in the heritage of craftspeople whose abilities were as ancient as the hills themselves.


The spirit that sparked Yendeer's concept, Anaya, declared, "We are more than a store; we are the keepers of our culture, scattering pieces of our home to the wind so they might find solace in yours."


Beyond Boundaries Milestones


In a matter of months, Yendeer's influence spread, sweeping across continents and oceans. When a present lovingly wrapped and infused with the breath of Kashmir arrived at a Ugandan home, a momentous milestone was accomplished. Yendeer makes it possible to find a slice of Kashmiri life in a place one may least anticipate.


The Ugandan recipient Nalubega said, "I never imagined I could experience the flavors of Kashmir right here," and his joy was a triumph. "As soon as I opened the shawl, the exquisite workmanship revealed stories rarely shared and spoke of artistry. Yendeer gave me a sense of connection to a rich and exquisite culture by bringing the spirit of Kashmir into my house."


Reverberations of Appreciation


Testimonials began to flood in, each one a tribute to Yendeer's vision, flowing like the joyful streams of the Pir Panjal hills. The voices of consumers applauded an endeavor that started with four hearts beating together, offering accolades ranging from praises of authenticity to applause for the seamless conveyance of passion and tradition.


We'll carry on with our story,. For every product we share, every story we tell, we thread the fabric of our history into the tapestry of the world, making sure the heartbeat of Kashmir echoes eternal.


Yendeer is a story of passion, identity, and steadfast determination to sharing and maintaining a people's soul—it is more than just an experience that can be purchased. Thus, the story of these young Kashmiri champions who vow to inscribe their legacy into the pages of future history continues, with untold chapters.